Privacy Policy

Effective [EFFECTIVE DATE] · Draft of October 30, 2026

This policy explains what information Simplie collects, how we use it, and the choices you have. Simplie is a service of OpenPasture LLC ("Simplie", "we", "us"). It covers the website at simplie.ai, the Simplie app, and Simplie text messages.

1. What we collect

Information you give us

• Early-access requests: your email address, and if you choose to provide them, your business name, your name, business type, team size, how you track work today, and a mobile number. If you give a mobile number and tick the consent box, we also keep a record of your consent: the wording you agreed to, its version, and the date and time.
• Account details: your name, email address, mobile number, business name and the people you invite to your business account.
• What you text or enter: the messages you send to Simplie and the records made from them, such as notes, expenses, job updates, tasks, calendar items and contacts.
• Support: what you tell us when you email us or book a call.

If you add details about other people (for example a customer's name and phone number as a contact), please make sure you have the right to share them with us. We use them only to keep your records.

Information created when you use Simplie

• Message records: phone numbers, the time each text was sent or received, delivery status, and opt-in and opt-out history (for example, when you replied STOP or START).
• Technical logs: like most websites, our hosting provider keeps standard server logs (IP address, browser type, the page requested, date and time) for security and to keep the service running.

What we don't collect

This website does not use analytics, advertising or social-media tracking, and it does not load fonts or scripts from other companies. If you choose to book a call, you'll be taken to Calendly, which has its own privacy policy.

2. How we use it

• To provide Simplie: read the texts you send, save your records, and text back what was saved.
• To run your account: sign-in, phone and team-member confirmations, and account notifications.
• To contact you about your early-access request and your start day.
• To answer support requests.
• To keep Simplie secure and prevent spam, fraud and abuse.
• To fix problems and improve how Simplie works for you.
• To meet legal obligations, such as keeping records of text-message consent and opt-outs.

We do not sell your personal information, and we do not use it for targeted advertising.

3. How your texts are processed

Simplie uses software, including automated language-processing services from outside providers, to read the texts you send and turn them into records. These providers work for us as service providers: they process your information only to help us run Simplie, under contracts that limit how they can use it. [Founder/counsel to confirm: each provider's terms prohibit using our customers' data to train its own models.]

Automated reading can make mistakes. That's why Simplie texts back what it saved, and why you can reply UNDO to remove the last save.

4. Your data and model training

Your business's data is used to provide Simplie to your business. We do not use your business's data to train or improve models or features used by other businesses unless you give separate, explicit consent. Simplie has no feature today that learns across businesses. If we ever offer one, it will be off unless you turn it on, and you can turn it off at any time.

5. Text messages and your mobile number

You can stop texts at any time by replying STOP. Details are in our Text Messaging Terms.

6. When we share information

We share information only in these cases:

• Service providers who help us run Simplie, such as hosting and database providers, text-message and email delivery, automated language processing and, if you choose a paid plan, payment processing. They may use your information only to provide their services to us. (Mobile numbers and text-message consent are handled as described in section 5.)
• People in your business account. Team members you invite can see your business's records in Simplie.
• Legal reasons. If the law requires it, or to protect the rights, safety or property of our users, the public or Simplie.
• A business transfer. If Simplie is merged or sold, your information may move to the new owner, who must keep honoring this policy. We'll tell you before that happens.
• With your permission.

7. Cookies

We use essential cookies only.

• This website (simplie.ai) sets no cookies and does not store anything in your browser.
• The Simplie app uses essential cookies to keep you signed in and to protect your account. They are needed for the app to work and are not used for advertising or tracking you across other sites.

We don't use analytics or advertising cookies. Because we don't sell or share information for targeted advertising, we treat browser privacy signals such as Global Privacy Control as already honored.

8. How long we keep information

• Account and business records: while your account is open. After you close your account or ask us to delete your data, we delete it within [30] days, except copies in backups, which are overwritten within [35] days.
• Early-access requests: until you join, or for [12 months], whichever comes first.
• Consent and opt-out records, and billing records: as long as the law requires us to keep them, even after an account is closed.

9. Your choices: export, correction and deletion

• Export: ask us for a copy of your business's records and we'll send them in a common file format.
• Correction: reply UNDO to remove the last save, update tasks, calendar items and contacts in the app, or ask us to correct anything else.
• Deletion: ask us to delete your account and records.
• Texts: reply STOP to stop texts. Reply START to turn them back on.
• Email: use the unsubscribe link in any non-essential email, or ask us.

Email support@simplie.ai from the address on your account. We may need to confirm it's you before we act, and we'll reply within [30] days. Depending on where you live (for example, California and other US states with privacy laws), you may have additional rights to know, access, correct or delete your information. We honor those requests and won't treat you differently for making one.

10. Security

We protect your information with reasonable administrative, technical and physical safeguards, including encryption in transit (HTTPS) and access limited to people who need it to run Simplie. No system is perfectly secure; if we learn of a breach that affects you, we'll tell you as the law requires.

11. Children

Simplie is for businesses and people 18 and older. We don't knowingly collect information from children. If you think a child has given us information, contact us and we'll delete it.

12. Where information is processed

Simplie is offered in the United States, and your information is stored and processed in the United States.

13. Changes to this policy

If we change this policy in a way that matters, we'll update the effective date and tell account holders by email or in the app before the change takes effect.

14. Contact us

OpenPasture LLC (Simplie)
[MAILING ADDRESS]
support@simplie.ai

See also our Terms of Service and Text Messaging Terms.